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MEET ZERLINDA LOCHTIE

FOUNDER | LEAD SALES & MARKETING DIRECTOR

Bride Shop Co.Lab

She didn't just represent a brand. She helped change the game.

With over 20 years in the bridal industry, Zerlinda has a track record of turning opportunity into extraordinary growth. From ground zero to growing the business of a brand she represented by an incredible 10,000 times in just eight years. Yes, that number is correct.

She's challenged traditional wholesale, championed private label and built her approach around one thing: putting retailer profitability first.

Now she's taking that experience to Bride Shop Co.Lab, giving independent bridal stores the foundation, products and margins they need to stay in business and thrive.

Her vision? Stronger stores. Bigger opportunities. More dresses on more sales floors.

Because when you help retailers make money, you create a whole lot more opportunity for the brands behind the dresses.

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MEET YOUR SALES TEAM

Zerlinda, Shantel, Teagan, Gracie, Annastasia, Rebecca & Kimberley(Canadian Specialist).ONE PARTNERSHIP. AN ENTIRE TEAM BEHIND YOUR BRAND.Why settle for one perspective when you can have the power of a team? Bride Shop Co.Lab brings together industry experience, established relationships and a collaborative approach to growing your brand. More connections, more opportunities and more people invested in your success, all for the cost of a single sales representative.

THE POWER OF A TEAM

More connections: Tap into an expanded network of retail relationships and industry contacts.More expertise: Multiple perspectives, shared market knowledge and collective experience working for your brand.More opportunities: Collaborative account development, broader outreach and strategic sales support.More consistency: A team working together to maintain relationships, follow up and keep your collection top of mind.More value: The resources and reach of an entire team.

ONE REP'S COST. A WHOLE TEAM'S ADVANTAGE.

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Welcome to Bride Shop Co.-Lab.

Let's make bridal more profitable—and a hell of a lot more fun.

© 2026 Bride Shop Co.-Lab

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